MG Motor Launches Virtual Showroom w/ Live Consultation | V3Cars
MG Motor India have launched MG eXpert, a new virtual showroom that uses AR (augmented reality) technology. With the new virtual showroom experience, MG aim to offer a realistic buying experience to their customers from their phones or laptops. Prospective buyers will not only be able to view any car and its variants digitally, but will also be able to get on-road price summary in real-time, like it happens in a showroom.
This service is not 24x7, but MG plans to make the virtual showroom experience 24x7 from 2023. Audi India offer a similar VR experience but real-time assistance is something that will be exclusive to MG Motor India.
While launching MG eXpert, Gaurav Gupta, Chief Commercial Officer of MG Motor India, said, “We are delighted to launch MG eXpert, a human-driven, voice-enabled AI-backed platform. As an Auto-Tech brand, MG has introduced several industry ‘firsts’ in the Indian automotive space. With a tech-backed seamless customer experience at the core of our brand philosophy, MG eXpert works as a one-stop simple & convenient solution to multiple queries from product feature to ownership. We look forward to offering a refined, informative, interactive, and technologically advanced product exploration experience to our customers from the comfort of their home.”
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ABOUT THE AUTHOR
Amit Saraswat
Born and brought up in Agra, he grew up reading magazines more than textbooks. With a keen interest in cars, he decided to make his future in automotive journalism and is currently helping in content at V3Cars.
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