Mahindra to Auction First-Ever Thar ROXX For Charity (Press Release) | V3Cars

12 September 2024
By Saloni Chaudhary
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Mahindra are auctioning the first-ever Thar ROXX with VIN 0001, featuring Mr. Anand Mahindra’s signature. The highest bid proceeds will be donated to a charity, with Mahindra matching the amount. Registration opens on 12th September, and bidding occurs from 15th-16th September on carandbike.com. The winner can choose from seven colors and donate to a charity of their choice or select from four listed NGOs. Auction is hosted by Mahindra First Choice Wheels and overseen by Ernst & Young.

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Here’s what Mahindra have to say about the auction of first Thar Roxx:

Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, today announced the auction of the first-ever Thar ROXX. The proceeds from the highest bid will be donated to a social cause, with Mahindra matching the winning bid to further amplify the impact, ensuring all contributions are directed towards charitable initiatives. Registration for the online auction opens on 12th September (https://www.carandbike.com/auction/thar-roxx), with the bidding taking place between 15th and 16th September, 2024.

The First of ‘THE’ SUVs from Mahindra, the Thar ROXX, with the distinguished VIN 0001, will also feature a badge bearing Mr. Anand Mahindra’s personal signature, offering collectors and enthusiasts a rare piece of Mahindra’s legacy. The winner of the auction will take home the AX7L Diesel Automatic 4x4 Thar ROXX in the color of their choice from seven striking options: Deep Forest, Everest White, Tango Red, Battleship Grey, Nebula Blue, Burnt Sienna, or Stealth Black.

The online auction is being conducted by Mahindra First Choice Wheels (MFCW) and hosted on the carandbike.com auction platform. Registrations, which will be conducted online, are open to everyone, and prospective bidders will be required to submit a refundable caution deposit. The entire bidding process will be overseen by Ernst & Young.

The proceeds from the auction may be donated to any recognized not-for-profit organization of winner’s choice. Alternatively, the winner may choose one of the following not-for-profit organizations: Naandi Foundation (Empowering Girls and Women), BAIF Development Research Foundation (Watershed and Rural Livelihood Development), Watershed Organization Trust (Integrated Water Resource Management and Agriculture), or UNITED WAY MUMBAI (Promoting Road Safety).

Social Media Addresses for Thar ROXX:

· Brand website: https://auto.mahindra.com/thar-ROXX.html

· Instagram: @mahindrathar

· Facebook: @mahindrathar

· Twitter: @Mahindra_Thar

· YouTube: @TharMahindra

· Hashtags: #TharROXX #THESUV #ExploreTheImpossible

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ABOUT THE AUTHOR

Saloni Chaudhary

Saloni is a skilled wordsmith with a degree in journalism and mass communications. Saloni is also a poetess who likes to capture the essence of human experiences, leaving an indelible imprint on the hearts of those who encounter her art. From reading about fashion, she also likes to read about classic motorcycles and vintage cars.

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