Rebadged Maruti Suzuki Ertiga Introduced In South Africa As Toyota Rumion | V3Cars
Toyota has introduced the Rumion MPV in South Africa. This is a rebadged Maruti Suzuki Ertiga. This is the 4th rebadged Maruti Suzuki car after the Glanza, Urban Cruiser and Belta. Although the Belta and Rumion are not available in India. Besides the new Rumion, Toyota are also selling the Urban Cruiser, Starlet (rebadged Baleno) in the South African market. The Belta (rebadged Ciaz) may also be introduced soon in some foreign markets.
The Rumion retains the same 1.5-litre hybrid petrol engine. It also gets the same 5-speed manual and 4-speed torque converter automatic transmission options. Naturally, power and torque output also remains identical to the Ertiga’s at 105PS and 138Nm.
Just like the Baleno to Glanza and Vitara Brezza to Urban Cruiser, this transformation is also rebadge done to perfection. It literally has only different badges and nothing else. While we see a Maruti Suzuki car with a Toyota badge, the two Japanese carmakers see greater sales potential.
With this partnership, Maruti Suzuki are able to sell more of their cars and expand their sales and service footprint. It’s not in vain for Toyota either. They get some customers who are willing to buy the same car from a Toyota dealer but not Maruti Suzuki. These customers are looking for Toyota’s trust and hoping for a smooth ownership experience. With customers who show up on Toyota’s dealerships, the carmaker also gets a chance to showcase other cars in their portfolio. If the dealer manages to upsell a different Toyota car, then that’s an instant win. Even if they don’t, at least a visit to the dealership and a quick experience with the Innova Crysta, Fortuner, or Camry creates a positive brand perception in the customer’s mind about Toyota.
ABOUT THE AUTHOR
Mahesh Yadav
Mahesh is a fan of compact, quirky and underrated vehicles that punch above their weight. Multix, Nano and Navi are his favorites.
0 Comments
Toyota Cars in India
Camry
₹48.00 lakh*
*Ex-showroom priceTaisor
₹7.74 - ₹12.88 lakh*
*Ex-showroom priceRumion
₹10.44 - ₹13.73 lakh*
*Ex-showroom priceInnova Crysta
₹19.99 - ₹26.30 lakh*
*Ex-showroom priceLand Cruiser
₹2.10 Cr*
*Ex-showroom priceInnova Hycross
₹19.09 - ₹31.34 lakh*
*Ex-showroom priceUrban Cruiser
Hyryder
₹11.14 - ₹20.19 lakh*
*Ex-showroom priceHilux
₹30.40 - ₹37.90 lakh*
*Ex-showroom priceGlanza
₹6.86 - ₹10.00 lakh*
*Ex-showroom priceFortuner
₹33.43 - ₹51.44 lakh*
*Ex-showroom priceVellfire
₹1.20 - ₹1.30 Cr*
*Ex-showroom priceUpcoming Toyota Cars
Hilux Extreme
Off Road Concept
₹34.00 - ₹38.00 lakh*
*Expected PriceExpected Launch Aug 2023
Glanza Sport
₹9.00 - ₹10.50 lakh*
*Expected PriceExpected Launch Jan 2025
Urban Cruiser
EV
₹25.00 - ₹30.00 lakh*
*Expected PriceExpected Launch Apr 2025
Vitz
₹5.60 - ₹7.40 lakh*
*Expected PriceExpected Launch Jun 2025
Prius Hybrid
₹51.83 lakh*
*Expected PriceExpected Launch Jan 2026
Corolla Altis
Flex-Fuel Hybrid
₹20.00 - ₹25.00 lakh*
*Expected PriceExpected Launch Jan 2026
Mirai
₹60.00 - ₹70.00 lakh*
*Expected PriceExpected Launch Jun 2026
BZ4X
₹55.00 - ₹65.00 lakh*
*Expected PriceExpected Launch Oct 2026
C-HR
₹17.00 lakh*
*Expected PriceExpected Launch Jul 2027
Belta
₹8.50 - ₹11.50 lakh*
*Expected PriceExpected Launch Oct 2027
Corolla Cross
₹15.00 - ₹20.00 lakh*
*Expected PriceExpected Launch Dec 2027
Old Prius
₹40.00 - ₹45.00 lakh*
*Expected PriceExpected Launch Dec 2029
Latest Toyota Cars Videos
Toyota Fortuner Legender Headlamps & Parking Camera Review At Night | The Sensible Review | Apr 2024
Toyota Taisor Variants Explained | E, S, S+, G & V | The Ultimate Analysis | April 2024
Toyota Rumion Night Drive | Headlamps & Parking Camera Review | The Sensible Review | Feb 2024
Toyota Hycross Hybrid Flex Fuel Changes, Launch Timeline & Fuel Efficiency
Toyota Rumion Price Reaction - Expected Vs Launch Prices
Toyota Rumion Petrol & CNG Variants Explained | V, G, S | Aug 2023
Toyota Rumion Petrol & CNG Variants Explained w/ Expected Prices | V, G, S | Aug 2023
Maruti Suzuki Invicto Alpha+ vs Toyota Hycross Hybrid ZX | Which One To Buy?
More than 20kmpl? | Toyota Hyryder AWD Fuel Efficiency Test | May 2023
Off-roading in Toyota Fortuner’s Pick-up Sibling – HILUX! | Mar 2023
Rumion Important Links