Maruti Suzuki Launch Campaign Spreading Awareness About Smart Finance | V3Cars

08 March 2022
By Mohammad Osaaf
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Maruti Suzuki are launching a multimedia campaign, called ‘Finance from Anywhere’. Its motive is to spread awareness about their Smart Finance platform. They will launch this multimedia campaign across TV and digital platforms.

Maruti Suzuki launched the Smart Finance platform in 2020. Since then, they claim to have dished out loans worth over Rs. 15,000 crore. According to the company, over 2.6 lakh customers have financed their cars through the Smart Finance platform.

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Smart Finance is an AI-driven, online end-to-end finance platform with multiple financiers that let you finance a Maruti Suzuki car. In this platform, customers can explore loan offers from multiple financiers, get pre-approved and customized loan offers and track their loan status in real-time. The platform is available for Maruti Suzuki Arena and Nexa customers.

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Speaking about the campaign, Mr. Shashank Srivastava, Senior Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “We identified that there are three major customer pain points in the car finance process — lack of proper information, lack of transparency and lack of convenience. In a revolutionary move to enrich the customer experience, we have addressed each of these challenges innovatively and thoughtfully with Maruti Suzuki Smart Finance.”

Maruti Suzuki have on boarded the following 16 financiers on their platform:

State Bank of India
HDFC Bank
Mahindra Finance
IndusInd Bank
ICICI Bank
Cholamandalam Finance
Axis Bank
Bank of Baroda
Kotak Mahindra Prime
Sundaram Finance
AU Small Finance Bank,
YES Bank
HDB Financial Services
Toyota Financial Services (India)
Federal Bank
Karur Vysya Bank

Also Read: New Maruti WagonR Facelift 2022 - Old Vs New

ABOUT THE AUTHOR

Mohammad Osaaf

In the age of SUVs and crossovers, it's the traditional, 3-box sleeper sedans that excite him the most. All it needs is a punchy engine, a tight chassis and everyday practicality. Skoda Octavia VRS and BMW M5 are his favourites.

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