2024 Toyota Taisor Variant-Wise Expected Price Calculation — #WithLogic (Updated: Apr 2)

Important Note: Toyota have recently confirmed that they are bringing a new small SUV and the teaser confirms that it’ll be based on the Maruti Fronx. The name is not confirmed but we expect it to align with the rumours as the rest of the info also has remained consistent with the online speculations.

So, with the assumptions out of the way, let’s dive into the price estimations.

Also Read: Fronx-Based Toyota SUV Teased For The First Time — Taisor Name Likely

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Toyota Taisor — Expected Price Summary

If you’re not interested in learning how we arrived at these numbers, then the following table will quickly give you our estimates of the Toyota Taisor price:

Toyota Taisor — Powertrain/Engine Options

So far, we have seen that any Maruti Suzuki car that ends up with a Toyota badge retains the same powertrain options. In fact, in these cars, even the variant lineup has significant-to-full overlap with Maruti Suzuki cars. Only the variant names are different. The most prominent examples are Baleno-Glanza, Ertiga-Rumion and Vitara-Hyryder. In these cases, we have also noticed that the Toyota cars even retain the same feature distribution making it operationally efficient for the 2 brands to serve different customers with minimal overhead expenses besides the visual touch ups.

For the Taisor, we’re expecting to see the same wine in the same bottle with only a different label. This means that we will get the following 5 powertrain options for the Taisor:

• 1.2L normal petrol with 5-speed manual transmission
• 1.2L normal petrol with 5-speed AMT automatic transmission
• 1.2L normal CNG bi-fuel with 5-speed manual transmission
• 1.0L turbo petrol with 5-speed manual transmission
• 1.0L turbo petrol with 6-speed torque converter automatic transmission

Also Read: Toyota Rumion Price Reaction — Expected Vs Launch Price

New Tata Nexon 2023 Price Reaction — Expected Vs Launch Price

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Toyota Taisor Variants

Just like the Baleno, we’re expecting to see 4 main variants of the Taisor besides the one Plus variant. It’s also fairly safe to assume that Toyota will follow the same variant naming as the Glanza as the Fronx itself is based on the Baleno hatchback.

We’re expecting to see the following 5 Toyota Taisor variant names:

Toyota Taisor Price Range

To derive the expected ex-showroom pricing of the Taisor, we'll first have to look at the prices of the Maruti Fronx in the following table:

Rumion Effect

With the Rumion prices, we have seen that Toyota are lightening the demand side to balance the supply-demand equation of the Ertiga. With the Fronx, we have seen that the car is in high demand and beginning to consistently hit a 10,000+ units sales figure every month despite carrying considerably higher than expected prices. So, Toyota have a good amount of breathing room to hike the prices further and puff up their profit margins. This will also make it easier to pay Maruti Suzuki the royalty for borrowing their product and R&D.

Nexon Effect

With the Nexon, we have seen Tata push the envelope further as it became the first B2 segment SUV to cross the psychological barrier of Rs. 15.0 lakh for the top model. Hence, even if Toyota push the prices of the Taisor beyond where the Fronx stands right now, they will come across as value for money in comparison to the Nexon’s. At Rs. 12.0 lakh for the top model with the turbo petrol-manual powertrain, the Taisor will have a strong footing to challenge the Nexon Creative Plus. Even with an ex-showroom price of Rs. 11.70 lakh, the Nexon Creative Plus petrol-manual feels incomplete as it doesn’t get basic features like front and rear armrests. These features are standard even in the base model of a larger SUV like the MG Astor while costing under Rs. 10.0 lakh (ex-showroom).

Toyota Effect

There are plenty of buyers who value a smooth ownership experience and long-term reliability a lot more than the fancy features and styling. The moment the Fronx gets the Toyota badge, it brings along Toyota's trust in the product and their support throughout the ownership.

Not only is the new Nexon far from achieving quality levels comparable with a Toyota product, their 7-speed DCT is also a piece of first gen hardware. The Toyota Taisor, on the other hand, will bring a tried and trusted torque converter type automatic with refinement levels you won’t find in a Tata R&D transmission anytime soon. Despite an inefficient torque converter automatic, the Taisor will deliver far better fuel efficiency figures than the Nexon in the real world. It’s, after all, a Maruti Suzuki product behind the Toyota logo. Moreover, it has the torque to offer similar drivability as the Nexon as it has less weight to haul.

To know more about how the weight of a car relates to the safety, you can watch the following video:

Maruti Fronx Vs Toyota Taisor - Price Comparison

Before I go off the rails on an unrelated tangent, let’s pivot back to our Taisor’s expected prices and compare them with the Fronx. Just like the Baleno-Glanza and Ertiga-Rumion, we can expect the Taisor’s starting prices to remain closer to the Fronx while higher variants could deviate a fair bit like the Rumion did.

We expect the Taisor 1.2L petrol-manual variants to cost between Rs. 7.60 lakh and Rs. 9.0 lakh. The 2 AMT variants of the Taisor could cost Rs. 9.0 lakh and Rs. 9.50 lakh (ex-showroom). The Taisor turbo petrol manual range could start from Rs. 10.0 lakh and stretch up to Rs. 12.0 lakh. With the turbo petrol engine and an automatic transmission, the Taisor’s top 2 variants could cost Rs. 12.50 lakh and Rs. 13.50 lakh. Finally, the Taisor E and S CNG variants could carry an ex-showroom price tag of Rs. 8.55 lakh and Rs. 9.45 lakh, respectively.

With these prices, the Taisor will have at least one turbo petrol variant (barely) under Rs. 10.0 lakh. Moreover, it’ll have the 2 petrol-AMT and 2 CNG-manual variants well under Rs. 10.0 lakh (ex-showroom) price. The turbo petrol with the manual and automatic transmission will have no trouble maintaining its premium appeal as it’ll mostly hover well over the Rs. 10.0 lakh limit.

The only area where we may get the pricing significantly wrong is with the turbo petrol variants. Maruti Suzuki got that pricing wrong and it’s evident as they dropped the turbo-automatic variant’s prices by Rs. 10,000 while increasing the normal petrol-manual and CNG-manual’s prices by Rs. 5,000. In February 2024, the turbo petrol variants were carrying a much larger, Rs. 75,000, worth of discounts while other variants had Rs. 15,000 worth of discounts.

Fixing The Turbo

Toyota have the opportunity to correct that and make it come across as more reasonably-priced by charging a lower premium for the turbo petrol engine. Otherwise, we’re fairly confident that the rest of the pricing may remain in line with our estimations.

With the Taisor, Toyota will once again have a presence in the B2-SUV space.