Maruti ARENA Verse Metaverse Platform Launched | V3Cars

31 December 2022
By Mohammad Osaaf
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Maruti Suzuki took another step into the metaverse as they launch the ArenaVerse, a metaverse platform for their Arena chain of dealerships. This is their second metaverse platform after the NexaVerse, which is the metaverse platform for their Nexa chain of dealerships.

The metaverse platform will allow buyers to virtually experience Maruti Suzuki cars. With this, Maruti aim to promote an interactive and immersive retail experience for customers. Maruti also aim to let consumers interact with sales representatives and configure cars as per their needs in ArenaVerse in future.

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The carmaker has also furnished more than 700 Maruti Suzuki Arena outlets spread across India with Virtual Reality devices for customers to experience the ArenaVerse. Customers will also be able to access the web version of the ArenaVerse via the Maruti Suzuki Arena website.

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Speaking on the introduction of ArenaVerse, Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “At Maruti Suzuki, we have ensured that our already strong digital journey is further fortified to suit the requirements of new-age customers. We set the wheels of the metaverse in motion with NexaVerse which has been a resounding success, with over 10,000 bookings for the Grand Vitara coming from the NexaVerse alone. With ArenaVerse, we have taken this digital journey a notch up, by bringing the country’s largest auto retail network Arena to the Metaverse and ensuring that our customers’ digital experiences are as personalised and dynamic as possible.”

He further added, “There is immense potential in the global online ecosystem of metaverse that provides companies with the platform to grow without geographical boundaries and time zones. This presents huge opportunities for us at MSIL to touch our most remote customers by integrating our technological innovation with our vast network across India. We are very excited about what the meta-universe has in store for us and how we navigate through it to bring the best of experiences for our customers.”

Also Read: Entire Maruti Suzuki Range To Comply With E20 Fuel By March 2023

ABOUT THE AUTHOR

Mohammad Osaaf

In the age of SUVs and crossovers, it's the traditional, 3-box sleeper sedans that excite him the most. All it needs is a punchy engine, a tight chassis and everyday practicality. Skoda Octavia VRS and BMW M5 are his favourites.

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