Mahindra Marazzo Is Back — With Higher Prices | V3Cars

23 July 2024
By Mahesh Yadav
0

After removing the Marazzo from their official website, Mahindra have listed their MPV again with higher prices. It has also lost the colour options and now only gets white exterior colour option. We recently reported that the Marazzo was gone. But now we stand corrected as the car is still alive and well although it’s unlikely to achieve the numbers Mahindra may have in mind for the Marazzo.

Here is the old vs new price comparison of the Marazzo:

MAHINDRA MARAZZO OLD VS NEW PRICE COMPARISON
Variant	Old Price	Difference	New Price
M2 7s	Rs. 14,39,400	Rs. 20,000	Rs. 14,59,400
M2 8s	Rs. 14,39,400	Rs. 20,000	Rs. 14,59,400
M4 Plus 7s	Rs. 15,66,001	Rs. 19,999	Rs. 15,86,000
M4 Plus 8s	Rs. 15,74,200	Rs. 20,000	Rs. 15,94,200
M6 Plus 7s	Rs. 16,72,001	Rs. 19,999	Rs. 16,92,000
M6 Plus 8s	Rs. 16,80,200	Rs. 20,000	Rs. 17,00,200

Removing a car from their official website is usually the last straw in a car’s life and such a move confirms that the car is definitely not coming back. Especially if the car is not doing well in terms of sales, it’s certain that the car is gone for good.

In recent times, we have seen the Kona and Alto 800 removed from the official websites and there’s no sign that they might come back. In fact, manufacturers remove the car at least a few months after we see zero monthly factory dispatches. While the Marazzo was still doing double digit sales, it seemed like Mahindra had decided to officially put it to rest.

But we were wrong.

The fact that Mahindra have re-listed the Marazzo on their website and with higher prices suggests that Mahindra aren’t done with MPVs. Despite a strong demand in the SUV segments, they still see a market for the MPVs. If they are thinking like this, then that’s an accurate assessment. The Renault Triber, Maruti Ertiga/XL6/Toyota Rumion, Kia Carens and Toyota Innova Crysta/Hycross serve the MPV buyers’ needs in their respective price segments.

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Volumes Are There

Needless to say, they all have found a loyal customer base and have become consistent bread earners for the respective carmakers. Despite being underpowered, the Triber does better than even the Kiger even in a SUV-biassed market. While the Ertiga/Rumion/XL6 serve buyers in the Rs. 10-15 lakh segment, the Innova Crysta/Hycross/Invicto do the same thing in the Rs. 22 - 32 lakh price band. Meanwhile, the Carens sits bang in the middle with an on-road price range of Rs. 12-22 lakh.

The Marazzo intended to slot in this price band between the Ertiga and the Innova. The fact that the Carens consistently does 5,000 - 6,000 units a month should strongly convey that there was a white space there, which the Marazzo failed to tap. The Marazzo fits in the Rs. 16-20 lakh on-road price band.

Being a diesel-only car limits its reach among buyers who are okay with a fuel-guzzling petrol powertrain. The lack of a CNG powertrain further limits its reach among the commercial and fleet buyers. The lack of an automatic transmission is another deal-breaker for many car buyers as the acceptance for automatic transmission of all varieties has gone up several fold. Not to mention the limited set of features. It doesn’t get sunroof, ventilated seats, touchscreen with Android Auto/Apple Carplay, power driver seats, ADAS and powered tailgate also tend to keep buyers away from the Marazzo even if they don’t mind the MPV body style.

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