December 2023 Tata Car Sales Analysis - YoY, MoM Change, 6-Month Trend | V3Cars

08 January 2024
By Prathu Sharma
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In this December 2023 Tata car sales analysis article, we’ll look at the car sales of Tata Motors for the last month. We’ll also compare the YoY and MoM change to find out which Tata cars’ sales improved and which ones declined. Lastly, the table with monthly sales for the last 6 months will give you an idea about the 6-month sales trend of all Tata cars.

December 2023 - Tata Car Sales Figures - YoY Change

Top Gainers (YoY):
- Safari (D1 - SUV): Safari experienced the highest YoY growth among Tata models, with a remarkable increase of 40.01%. The model sold 2,103 units in December 2023, up from 1,502 units in December 2022. This substantial growth indicates a positive response to the SUV in the market.
- Nexon (B2 - SUV): Nexon, a popular SUV model, showed significant YoY growth with a percentage change of 26.81%. The model sold 15,284 units in December 2023, compared to 12,053 units in December 2022. This growth suggests sustained demand for the Nexon in the SUV segment.
- Punch (B1 - SUV): Punch exhibited a notable YoY increase of 30.24%, selling 13,787 units in December 2023 compared to 10,586 units in December 2022. The positive reception of Punch in the SUV category contributed to this growth.
Top Losers (YoY):
- Tigor (B2 - Sedan): Tigor faced the most significant YoY decline among Tata models, with a substantial decrease of -46.58%. The sedan sold 1,960 units in December 2023, down from 3,669 units in December 2022. Factors such as market dynamics or consumer preferences may have contributed to this decline.
- Harrier (C2 - SUV): Harrier experienced a considerable YoY decrease of -34.02%, selling 1,404 units in December 2023 compared to 2,128 units in December 2022. This decline could be attributed to various factors impacting the SUV market or specific challenges faced by the Harrier model.

TATA CAR SALES - DECEMBER 2023 YOY CHANGE
Rank	Model	Segment	Body-Type	Dec 2023	Dec 2022	Change	%Change	Trend
1	Nexon	B2	SUV	15,284	12,053	3,231	26.81%
2	Punch	B1	SUV	13,787	10,586	3,201	30.24%
3	Tiago	B1	Hatch	4,852	6,052	-1,200	-19.83%
4	Altroz	B2	Hatch	4,081	4,055	26	0.64%
5	Safari	D1	SUV	2,103	1,502	601	40.01%
6	Tigor	B2	Sedan	1,960	3,669	-1,709	-46.58%
7	Harrier	C2	SUV	1,404	2,128	-724	-34.02%

December 2023 - Tata Car Sales Figures - MoM Change

Top Gainers (MoM):
- Tigor (B2 - Sedan): Tigor showed the highest MoM growth among Tata models in December 2023, with a significant increase of 10.42%. The sedan sold 1,960 units in December, up from 1,775 units in November 2023. This positive momentum could be attributed to various factors, including marketing strategies or consumer preferences.
- Nexon (B2 - SUV): Nexon, a popular SUV model, experienced a modest MoM growth of 2.47%, selling 15,284 units in December, compared to 14,916 units in November 2023. While the growth is relatively moderate, it indicates sustained demand for the Nexon in the SUV segment.
Top Losers (MoM):
- Harrier (C2 - SUV): Harrier faced the most significant MoM decline among Tata models, with a notable decrease of -39.64%. The SUV sold 1,404 units in December, down from 2,326 units in November 2023. Various factors, including market dynamics or specific challenges faced by the Harrier model, might have contributed to this decline.
- Punch (B1 - SUV): Punch exhibited a MoM decline of -4.14%, selling 13,787 units in December compared to 14,383 units in November 2023. While the decrease is moderate, it suggests a slight dip in demand for Punch in the SUV category.

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TATA CAR SALES - DECEMBER 2023 MOM CHANGE
Rank	Model	Segment	Body-Type	Dec 2023	Nov 2023	Change	%Change	Trend
1	Nexon	B2	SUV	15,284	14,916	368	2.47%
2	Punch	B1	SUV	13,787	14,383	-596	-4.14%
3	Tiago	B1	Hatch	4,852	5,508	-656	-11.91%
4	Altroz	B2	Hatch	4,081	4,955	-874	-17.64%
5	Safari	D1	SUV	2,103	2,207	-104	-4.71%
6	Tigor	B2	Sedan	1,960	1,775	185	10.42%
7	Harrier	C2	SUV	1,404	2,326	-922	-39.64%

Tata Motors — 6-Month Sales Trend (July 2023 - December 2023)

TATA CAR LAST 6 MONTHS (JULY 2023 - DECEMBER 2023) SALES TREND
Model	Segment	Body-Type	Jul 2023	Aug 2023	Sep 2023	Oct 2023	Nov 2023	Dec 2023	6 Month Avg
Nexon	B2	SUV	12,349	8,049	15,325	16,887	14,916	15,284	13,559
Punch	B1	SUV	12,019	14,523	13,036	15,317	14,383	13,787	13,378
Tiago	B1	Hatch	8,982	9,463	6,789	5,356	5,508	4,852	7,372
Altroz	B2	Hatch	7,817	7,825	6,684	5,984	4,955	4,081	6,753
Tigor	B2	Sedan	2,684	2,947	1,534	1,563	1,775	1,960	2,306
Harrier	C2	SUV	2,092	1,689	926	1,896	2,326	1,404	1,828
Safari	D1	SUV	1,687	1,019	516	1,340	2,207	2,103	1,405

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ABOUT THE AUTHOR

Prathu Sharma

Engineer by upbringing, artist by passion, motorhead because, why not! Likes to know about everything related to technology, switches between american muscle and german innovation depending on the day. Wants to own 69' Mustang Mach 1 and to drive BMW M3 87'someday.

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