December 2023 Kia Car Sales Analysis - YoY, MoM Change, 6-Month Trend | V3Cars

December 2023 - Kia Car Sales Figures - YoY Change

• Top Gainers (YoY):

  • Seltos (C1 - SUV): Seltos emerged as the top gainer in December 2023 compared to the same month in 2022, with a remarkable YoY growth of 66.09%. The number of units sold increased from 5,995 in December 2022 to 9,957 in December 2023. This substantial growth suggests strong market acceptance and demand for the Seltos model.

• Top Losers (YoY):

  • Sonet (B2 - SUV): Sonet experienced a significant YoY decline, with sales plummeting by -99.83%. The number of units sold dropped from 5,772 in December 2022 to just 10 units in December 2023. Such a sharp decline could be attributed to various factors, including supply chain issues, model updates, or changes in consumer preferences.
  • EV6 (D1 - SUV): EV6 also witnessed a notable YoY decline, with sales decreasing by -95.52%. The number of units sold dropped from 134 in December 2022 to 6 in December 2023. This decline may be influenced by factors such as limited availability, market dynamics, or other challenges specific to the electric SUV segment.
  • Carens (C2 - MPV): Carens experienced a YoY decline of -19.78%, with sales decreasing from 3,195 in December 2022 to 2,563 in December 2023. This decline might be due to various factors such as increased competition in the MPV segment, changing consumer preferences, or specific market conditions.
  • Carnival (D2 - MPV): Carnival reported zero sales in December 2023, down from 88 units in December 2022. While the specific reasons for this decline are not provided, it could be influenced by factors such as production issues, model updates, or a strategic decision by the automaker.

December 2023 - Kia Car Sales Figures - MoM Change

• Top Gainers (MoM):

  • Seltos (C1 - SUV): Despite a month-on-month (MoM) decrease of -14.78%, Seltos retained its position as the highest-selling model for Kia in December 2023. The sales decreased from 11,684 units in November 2023 to 9,957 units in December 2023. While there was a decline, Seltos continued to maintain strong sales.

• Top Losers (MoM):

  • Sonet (B2 - SUV): Sonet experienced a significant MoM decline of -99.84%, with sales dropping from 6,433 units in November 2023 to just 10 units in December 2023. Such a sharp decrease is most likely due to the upcoming major update announced by the carmaker for the Sonet SUV.
  • Carens (C2 - MPV): Carens reported a MoM decrease of -44.52%, with sales declining from 4,620 units in November 2023 to 2,563 units in December 2023.
  • EV6 (D1 - SUV): EV6 witnessed a MoM decline of -76%, with sales decreasing from 25 units in November 2023 to 6 units in December 2023. This decline could be influenced by factors such as limited availability, market dynamics, or other challenges specific to the electric SUV segment.

Kia — 6-Month Sales Trend (July 2023 - December 2023)

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