Volkswagen Launches 'Volkswagen Experiences': Embark on Curated Expeditions (Press Release) | V3Cars

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Here’s what Volkswagen have to say about the ‘Volkswagen Experiences’:

Volkswagen India today introduced its new community centric initiative  ‘Volkswagen Experiences’, a program that has been designed to bring customers and  fans of the Brand together for a more enriching experience with Volkswagen. With  the commencement of ‘VWe’, Volkswagen India has also rolled out ‘The 1st Chapter:  An Exhilarating Expedition to Ladakh’ that will offer customers a curated lifestyle,  self-driving expedition across the Himalayas and into Ladakh.  

Volkswagen Experiences or ‘VWe’ (pronounced ‘we’) an acronym that has been  conceptualized to deliver community driven experiences. Under ‘VWe’, Volkswagen  India will create exciting opportunities for customers and fans to engage with the  Brand, it’s products and a multitude of services Participants will get an immersive  experience of driving renowned German-engineered Volkswagen cars, including the  five-star GNCAP-rated Virtus and Taigun, as well as the globally acclaimed Tiguan and  the highly aspirational Volkswagen lifestyle surrounding these products.  

Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said, “Because  owning a Volkswagen goes beyond just driving it. It’s an experience and a lifestyle in  itself. As a customer centric brand have always endeavoured to engage with our  buyers and fans across the market. Today we are proud to introduce our latest  initiative of Volkswagen Experiences that is envisioned to give the vast Volkswagen  Community in India a platform to pursue enriching experiences with the Brand. The  thought behind this initiative is to engage with customers and fans alike while delivering superlative experiences of the brand fundamentals that make owning and  driving a Volkswagen a truly unique experience.”  

The inaugural chapter of Volkswagen Experiences is set to commence in June with an  exhilarating five-night, six-day drive across the Himalayas that will be conducted as  two separate expeditions. This self-driving adventure will kick off from Chandigarh  on June 9, winding its way up the majestic Himalayas, through the breathtaking Spiti  Valley and into Ladakh. Following this, a second expedition will depart from Leh on  June 18, retracing the route back to Chandigarh and concluding on June 23.  

Participants can register for VWe by registering on https://volkswagenlabs.co.in/vwe-volkswagen-experiences/ and participating in this memorable expedition.

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