Toyota Introduce New ‘T Care’ Program To Elevate Enhanced Customer Experience | V3Cars

06 September 2024
By Nikil Jonathan
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Toyota Kirloskar Motor (TKM) have launched a comprehensive new initiative called “T CARE” to elevate the customer ownership experience. Designed to provide a wide range of services under a single umbrella, “T CARE” embodies Toyota's commitment to reliability, quality, and exceptional customer service.

What Does Toyota T Care Offer?

Toyota’s latest T Care initiative brings together various support services and value-added offerings to streamline the customer journey and ensure seamless assistance throughout the ownership process. By consolidating these services under one brand, Toyota aims to foster stronger relationships with its customers and offer a more integrated and convenient experience. Toyota T Care program consists of the following services:

T DELIVER brings unique last mile logistics of new car delivery via flatbed trucks, ensuring the vehicles reach their final Toyota touch point in brand new condition.
T GLOSS offers end-to-end car detailing services, keeping the customers’ cars in top condition always
T WEB provides a user-friendly online platform for purchasing Toyota vehicles, providing customer convenience
T ASSIST offers 24/7 roadside assistance for 5 years, ensuring timely support to the customers
T SECURE provides peace of mind with an extended warranty for an additional 2 years
T SMILE offers customizable, hassle free and cost-effective pre-paid maintenance package
T SAATH ensures timely delivery of service parts and reaching closer to customer, thereby providing convenience
T CHOICE provides multiple service parts choice to the valued customer
T INSPECT provides vehicle inspection services under various used car related activities such as during the sale of used cars, used car financing, break in insurance renewal, etc.
T SPARSH facilitates as a one-stop solution, focusing on rural areas, that offers expert guidance on vehicle selection, facilitate test drives, and provide comprehensive information about Toyota's diverse range of models
T SERV provides convenience of multibrand car service network, offering quality affordable services with a focus on customer satisfaction and enhanced vehicle reliability

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Sabari Manohar, Vice President of Sales, Service, and Used Car Business at TKM, emphasised that “T CARE” is a significant step towards enhancing customer satisfaction across all stages of vehicle ownership. The program includes a diverse range of offerings to cater to the needs of both rural and urban customers.

Manohar highlighted that “T CARE” is not just about providing services but also about strengthening the bond between Toyota and its customers. By offering personalised support and addressing customer concerns promptly, the initiative aims to reinforce the trust and loyalty that Toyota has built over the years.

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ABOUT THE AUTHOR

Nikil Jonathan

Nikil's a huge fan of classic cars, especially Italian beauties such as the Alfa Romeo Giulia Sprint and the Iso Grifo. His love for cars and bikes originated when he first laid his eyes on a poster of the Ferrari F40 and the MV Agusta F4 when he was just a child. He also loves all things analogue, especially vintage cameras and turntables.

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