MG Windsor Demand Breakup — Variant, Battery Subscription | V3Cars

05 October 2024
By Mahesh Yadav
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According to our source, the strongest demand among the 3 variants of the MG Windsor EV is for the mid-spec, Exclusive, variant, with roughly 6 out 10 buyers choosing this variant. The next strongest demand is for the top-spec Essence variant, which gets a lot of good-to-have features including the Windsor’s iconic feature — full-glass roof.

The Windsor EV’s top variant accounts for about 25% of the demand. Lastly, the Windsor’s base variant, is attracting some 15% of buyers.

MG WINDSOR EV VARIANT-WISE DEMAND ESTIMATE
Variant	Demand
Base (Excite)	15%
Mid (Exclusive)	60%
Top (Essence)	25%

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In terms of BaaS (battery as a subscription or battery rental), there’s some (read: a lot) of confusion still among buyers. Which is why, instead of learning math all over again, most buyers are just paying the price up front and buying the car outright. And, the gap between BaaS and full-purchase buyers isn’t small, either.

According to our source, even after a lot of strategizing and immense training of the relevant people, barely 1 in 10 buyers are opting for the BaaS. That means, there are 9 times as many buyers choosing to pay full price upfront rather than entangling themselves into complex conditions and a long-term commitment.

MG WINDSOR EV PURCHASE TYPE ESTIMATE
Purchase Type	Demand
Full Purchase	90%
Battery Subscription	10%

BaaS: What’s The Hold Up?

We also learned that there’s, indeed, a lot of interest and energy among potential buyers to fully understand the battery subscription model. However, most of them aren’t readily moving from the ‘query’ to the ‘buy’ stage.

Since the BaaS model is new and requires a lot of math, it’s safe to assume that most of the buyers trying to understand it in depth are those who make decisions with sound logic on their side. So, naturally, it’s not going to be easy to convince them to buy the Windsor in one attempt. Such logical buyers take their sweet time in making up their mind before they decide whether to swallow the blue pill or the red pill.

We understand them quite well as we (V3Cars) primarily serve such car buyers with our mathematical and logical approach to most car buying and ownership related decisions. Hence, it’s probably too early to start expecting to see the fruits of the BaaS model. We should start seeing the realistic report card of MG’s innovative BaaS approach in the following several months — by 2025 new year at the earliest.

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