Mercedes-Benz India Post Best-Ever Sales Figures In 2023-24 | V3Cars

Mercedes-Benz India 2023-24 Sales Split

According to the brand, 18,123 Mercedes-Benz cars were sold in India in 2023-24. The latest annual sales figure marks a 10 percent jump compared to the previous financial year, where the brand sold 16,497 units.

Apart from achieving their highest fiscal sales ever in India, Mercedes-Benz India delivered 5,412 new cars to customers in India in the January-March 2024 period, marking a Y-o-Y sales growth of 15 percent. Mercedes-Benz also recorded their highest monthly sales ever in March 2024.

“Thanks to the continued trust of customers in our products and services, we achieved the best-ever month, highest-ever quarter and best-ever fiscal in India. This trust reflects in the unmatched desirability for Mercedes-Benz in India, resulting in an overwhelming customer response. Our focus continues to enhance customer delight by increasing our network footprint with latest luxury standards, continued product offensive with sharp focus on TEVs and BEVs. Mercedes-Benz is committed to the Indian market, having a long history and well-established footprint from various aspects of production, purchasing and extensive R&D activities.” said Santosh Iyer, Managing Director & CEO, Mercedes-Benz India.

60 percent of all Mercedes-Benz cars sold in India in Q1 2024 are from the brand’s ‘Core Segment’ which comprises of models like the C-Class and E-Class LWB sedans and the GLC and GLE SUVs. Entry-level cars such as the A-Class sedan and GLA SUV contributed 15% of the total sales. 

Top-end vehicles, or TEV, contributed 25 percent of Mercedes-Benz’s overall sales in India. Mercedes-Benz’s TEV’s include cars that cost above Rs. 1.50 crore like the GLS, S-Class, EQS, G-Class, and AMG and Mercedes-Maybach models. Mercedes-Benz India are aiming to strengthen their TEV range of cars by introducing the AMG S63 e-Performance and AMG C 63 e-Performance sedans soon.

Mercedes-Benz EV Sales Grow By 130% Y-o-Y

Meanwhile, Mercedes-Benz India’s EV portfolio clocked a significant y-o-y growth of 130% in Q1 2024. The brand currently offers 3 EVs in India, including the EQE SUV, EQB SUV and the EQS sedan. Mercedes-Benz India are set to strengthen their presence in the Indian EV segment by adding 3 new EVs this year. Mercedes-Benz India are likely to launch the EQS SUV in India soon in both standard and Maybach trims soon, while the other 2 EVs for India could be the entry-level EQA SUV and the mid-range EQE sedan.

Also Read: Upcoming Maruti Suzuki eVX Spied With Twin Screens 

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