March 2024 Kia Car Sales Analysis - YoY, MoM Change, 6-Month Trend | V3Cars

March 2024 - Kia Car Sales Figures - YoY Change

• Model Performance:

  • The top-selling models in March 2024 include Sonet, Seltos, Carens, EV6, and Carnival.
  • Sonet and Seltos are SUV models, Carens is an MPV, and EV6 is an electric SUV. Carnival is another MPV model.

• YOY Changes:

  • Sonet experienced a slight increase in sales compared to March 2023, with a change of 73 units or 0.84%. This indicates relatively stable sales performance for the Sonet model.
  • Seltos shows a notable increase in sales compared to the previous year, with a change of 1,358 units or 20.72%. This suggests strong market acceptance and increased demand for the Seltos SUV model.
  • Carens witnessed a significant decrease in sales compared to March 2023, with a change of -1,365 units or -22.37%. This indicates challenges or decreased demand for the Carens MPV model.
  • EV6 was introduced in March 2024, indicating its debut in the market. With 1 unit sold, it's a new addition to the lineup.
  • Carnival experienced a drastic decrease in sales compared to the previous year, with sales dropping from 168 units in March 2023 to 0 units in March 2024, resulting in a -100% change. This could be due to various factors such as discontinuation, low demand, or other market dynamics.

• Insights:

  • Seltos emerges as the top gainer with a significant YOY increase in sales, indicating strong market acceptance and positive performance in the SUV segment.
  • Carens stands out as the top loser, experiencing a notable decrease in sales compared to the previous year. This suggests challenges or shifts in demand for the MPV model.
  • The introduction of the EV6 reflects the growing trend towards electric vehicles, although its impact on the market is yet to be determined.
  • Carnival's drastic decrease in sales from the previous year suggests significant challenges or changes in the market dynamics for this MPV model.

March 2024 - Kia Car Sales Figures - MoM Change

• Model Performance:

  • The top-selling models in March 2024 include Sonet, Seltos, Carens, and EV6.
  • Sonet and Seltos are SUV models, Carens is an MPV, and EV6 is an electric SUV.

• MOM Changes:

  • Sonet experienced a MOM decrease in sales, with a change of -352 units or -3.87%. This indicates a slight decline in sales compared to the previous month.
  • Seltos shows a significant MOM increase in sales, with a change of 1,647 units or 26.29%. This suggests a notable increase in demand for the Seltos SUV model compared to the previous month.
  • Carens witnessed a slight MOM decrease in sales, with a change of -95 units or -1.97%. This indicates a minor decline in sales for the Carens MPV model compared to the previous month.
  • EV6 maintained consistent sales from the previous month, with no change in units sold.

• Insights:

  • Seltos emerges as the top gainer with a significant MOM increase in sales, indicating strong market acceptance and positive momentum in the SUV segment.
  • Sonet experienced a MOM decrease in sales, suggesting potential challenges or fluctuations in demand for this SUV model compared to the previous month.
  • Carens maintained relatively stable sales, with a slight MOM decrease indicating minor fluctuations in demand for the MPV model.
  • EV6's consistent sales from the previous month suggest a steady market presence, although further growth may be needed to establish significant market share.

Kia — 6-Month Sales Trend (October 2023 - March 2024)

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