Kia Tops FADA Dealer Satisfaction Study For Three Years In A Row | V3Cars

15 September 2022
By Amit Saraswat
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Kia ranked first in the latest dealer satisfaction study conducted by Federation of Automobile Dealers Association (FADA). Kia scored 871 points, which is 152 more than the industry average. This is the third time in a row the South Korean carmaker have topped the FADA dealer satisfaction study.

Kia are also the only carmaker to score over 850 points for 2 consecutive years. In the survey, Kia secured a 41 points lead over its nearest competitor, Hyundai. The average dealer satisfaction score in FADA Dealer Satisfaction Study 2022 in the 4-wheeler segment was 773 points.

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Commenting on the achievement, Mr. Hardeep Singh Brar, vice president and national head of sales and marketing, Kia India stated, “It is a moment of great joy for us and we feel humbled by this recognition. We consider our dealer associates an intrinsic part of our growth journey in India. They are our brand ambassadors in the real sense as customers’ brand interaction begins with them. Our dealer partners have worked beyond the call of duty to ensure customer delight. Exceptional after-sales service has complemented our modern-age products well and thus, played a significant role in our success story so far. Topping any study once is a great feeling, doing it three times over makes us proud. We thank all our dealer partners for being a great support all this while and urge them to continue to help us keep up the upward growth momentum."

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Kia currently offer 5 cars in India, including the Seltos, Carnival, Sonet, Carens and the EV6 electric crossover. However, the latter was brought to our market in limited numbers and Kia are still in talks with the South Korea headquarters to allocate more units of the EV6. Furthermore, Kia are also readying an affordable made-in-India electric vehicle that is slated for launch in 2025.

Also Read: Kia India To Launch Electric RV In 2025

ABOUT THE AUTHOR

Amit Saraswat

Born and brought up in Agra, he grew up reading magazines more than textbooks. With a keen interest in cars, he decided to make his future in automotive journalism and is currently helping in content at V3Cars.

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