February 2024 Cars Sales Analysis - MPV YoY, MoM Change, 6-Month Trend | V3Cars

MPV Segment February 2024 Car Sales - YoY Change

• Top Gainers:
  • Maruti Suzuki Ertiga has seen a remarkable increase of 139.79%, indicating a surge in popularity or possibly the introduction of new variants or updates that have been well-received by the market.
  • Toyota Innova Crysta/HyCross also shows a significant growth of 103.43%, which could be attributed to the brand’s strong reputation and the model’s appeal in the MPV segment.
  • Maruti Nexa XL6 with a 94.17% increase suggests a solid performance, potentially due to its premium positioning within the Maruti portfolio.
• Top Losers:
  • Kia Carens experienced a decrease of -22.66%, which might indicate a need for innovation or repositioning to regain market share.
  • Renault Triber also saw a notable decline of -27.85%, suggesting possible challenges in competing against other models in its segment.
  • Mahindra Marazzo faced the most significant drop of -70.18%, which is a concerning trend and may require strategic review from Mahindra.
• New Entries:
  • Toyota Rumion, Maruti Suzuki Invicto, and Citroen C3 Aircross are new entrants in the market, with their initial sales figures setting the baseline for their future performance.
• Steady Performers:
  • Maruti Suzuki Eeco maintains a steady growth of 7.00%, indicating consistent demand for this model.

Overall, the MPV segment shows dynamic changes with some models experiencing significant growth while others face declines. New model introductions suggest that manufacturers are actively seeking to capture more market share in this segment. The YoY changes provide insights into consumer preferences and the competitive landscape of the MPV market.

MPV Segment February 2024 Car Sales - MoM Change

• Top Gainers:
  • Toyota Rumion has the highest percentage increase of 14.24%, indicating a growing interest in this model.
  • Maruti Suzuki Ertiga also shows a healthy increase of 6.06%, maintaining its strong position in the MPV segment.
• Top Losers:
  • Citroen C3 Aircross experienced the most significant decline of -45.02%, which could suggest a decrease in market demand or competitive challenges.
  • Kia Carens and Maruti Suzuki Invicto also saw considerable decreases of -17.37% and -26.21% respectively, indicating potential shifts in consumer preferences or market dynamics.
• Stable Performers:
  • Maruti Suzuki Eeco shows a modest increase of 1.06%, which suggests stable demand for this model.
• Notable Recovery:
  • Mahindra Marazzo has a notable increase of 59.38%, which is significant, especially considering its YoY decline.

Overall, the MoM data indicates that while some models like the Toyota Rumion and Maruti Suzuki Ertiga are gaining traction, others like the Citroen C3 Aircross and Kia Carens are facing declines. The MPV segment appears to be quite volatile with rapid changes in consumer preferences. The Marazzo’s recovery is particularly noteworthy and may indicate a successful marketing campaign or product updates that resonated with consumers. These insights can help manufacturers adjust their strategies to better align with current market trends.

MPV Cars — 6-Month Sales Trend (September 2023 - February 2024)

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