2025 Tata Sierra EV Expected Price Range — With Logic | V3Cars

11 January 2025
By Mahesh Yadav
0

In this article, we’ll estimate the ex-showroom price range of the upcoming Sierra EV 2025 — Tata’s upcoming electric SUV to compete with the C-segment electric SUVs like Tata's own Curvv EV, MG ZS EV, MG Windsor EV, Mahindra BE6 and Hyundai Creta Electric. We’ll explain the logic behind the calculations along with the reasons to support our conclusions in the Sierra EV expected price article. As and when we get more information affecting our estimations about the Curvv EV price, we’ll update this article to accommodate new findings.

2025 Tata Sierra EV Price Range Expectation: With Logic

Also Read: 3 New Tata SUVs At 2025 Auto Expo

2025 Hyundai Creta Electric Expected Price — With Logic

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Tata Sierra EV Positioning

The Sierra is a well-established brand in India as it has some nostalgia to bank on. While it is about as long as the Curvv EV and Creta Electric, this nostalgia will help Tata price it higher than the Curvv EV. Thus, the Sierra EV can afford to carry a higher price range while also helping Tata better cover the price band. The Curvv EV currently tops out at Rs. 22.0 lakh (ex-sh). This old-school vibes may help Tata challenge the Mahindra’s Born Electric strategy much better. And it better work since they don’t have anything revolutionary like Mahindra to count on.

The Curvv EV starts at Rs. 17.50 lakh and we expect the Sierra EV to start a bit higher at Rs. 20.0 lakh. Thus, it’ll have partial overlap with its primary rivals like Hyundai Creta electric, MG ZS EV, Maruti eVitara and Mahindra BE6. This overlap should allow Tata to snatch some buyers away from these brands as it helps some of these buyers imagine and seriously consider other alternatives — such as in this case, the Sierra EV.

With a starting price of Rs. 20.0 lakh — Rs. 19.99 lakh — the Sierra EV will be able to respect the Rs. 20.0 lakh price barrier. On the higher side, we expect the Sierra EV top model to cost Rs. 25.0 lakh (ex-showroom). That means, a shade below Rs. 25.0 lakh. Thus, this variant will help Tata make sure that the Sierra EV respects the next major psychological price barrier. For reference, with the Curvv EV, the price band is Rs. 4.50 lakh wide from base to top variant.

2025 Tata Sierra EV — Expected Price Summary

Given our understanding of the auto industry landscape in the price band pertinent to the Sierra EV, we expect it to cost between Rs. 20.0 lakh and Rs. 25.0 lakh (ex-showroom)

Also Read: Tata Sierra To Get Petrol/Diesel Powertrain Options Later In 2025

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